Power Cools SoColor Ash Shades

Now brunettes can go cool & stay cool with SoColor Power Cools. Matrix coolest ash shades with calibrated brass neutralizing dye combinations let you experiment from icy to smokey with no risk of red or brass. The low ammonia, brass neutralizing dye combinations allow each shade to stay true to tone and provides long-lasting pure cool tones.

ASH ASH TONES are calibrated blue dyes to provide ultimate brass neutralization for our coolest ash yet.
VIOLET ASH TONES are calibrated violet tones with an ash background to provide ultimate brass neutralization for long-lasting cool tones.